Courtesy: America East Communications
CAMBRIDGE, Mass. - The America East Conference announced today that it has agreed to a partnership with Anaconda Sports to make Anaconda’s The Rock basketball the Official Basketball of the 2009 Men’s and Women’s Basketball Championships.As part of the agreement, The Rock basketball will be used exclusively in all men’s and women’s championship games in 2009 and Anaconda will be listed as an official sponsor of both championships. The Rock had been the Official ball of the men’s championship since 2002, but this will be the first year that the ball will be used at the women’s event.“America East is very happy to be continuing its relationship with Anaconda Sports,” said America East Director of Sales Eric Reddy. “Anaconda’s products are top notch and given the size of their operation the level of customer service we receive is unmatched. We have both seen a lot of success together since partnering in 2002 and I see that tradition continuing in 2009.”“We are extremely happy to add the America East Men’s and Women’s Championships to our growing list of Division I Conferences in the Northeast," said Anaconda Vice President Les Lombardi. They join the MAAC (Metro Atlantic Athletic Conference), NEC (Northeast Conference) and the Patriot League as The Rock’s part of March Madness®.”Anaconda Sports was founded in 1902 as Kaye Sports and has grown over the years to become one of the largest independent sporting goods dealers in the United States. Today, Anaconda sells to wholesalers, mass merchandisers, distributors and via direct mail, to the general public. They also operate several retail stores throughout the Northeast.Over the past 20 years, America East has evolved into one of the most comprehensive NCAA Division I conferences with a commitment to broad-based, competitive athletics programs, complementing the academic integrity and missions of the member institutions. Each of the nine institutions offer a unique blend of academic and athletic tradition. Progressive in its approach to its more than 3,500 student athletes, America East recognizes champions in each of its 21 sports
CAMBRIDGE, Mass. - The America East Conference announced today that it has agreed to a partnership with Anaconda Sports to make Anaconda’s The Rock basketball the Official Basketball of the 2009 Men’s and Women’s Basketball Championships.As part of the agreement, The Rock basketball will be used exclusively in all men’s and women’s championship games in 2009 and Anaconda will be listed as an official sponsor of both championships. The Rock had been the Official ball of the men’s championship since 2002, but this will be the first year that the ball will be used at the women’s event.“America East is very happy to be continuing its relationship with Anaconda Sports,” said America East Director of Sales Eric Reddy. “Anaconda’s products are top notch and given the size of their operation the level of customer service we receive is unmatched. We have both seen a lot of success together since partnering in 2002 and I see that tradition continuing in 2009.”“We are extremely happy to add the America East Men’s and Women’s Championships to our growing list of Division I Conferences in the Northeast," said Anaconda Vice President Les Lombardi. They join the MAAC (Metro Atlantic Athletic Conference), NEC (Northeast Conference) and the Patriot League as The Rock’s part of March Madness®.”Anaconda Sports was founded in 1902 as Kaye Sports and has grown over the years to become one of the largest independent sporting goods dealers in the United States. Today, Anaconda sells to wholesalers, mass merchandisers, distributors and via direct mail, to the general public. They also operate several retail stores throughout the Northeast.Over the past 20 years, America East has evolved into one of the most comprehensive NCAA Division I conferences with a commitment to broad-based, competitive athletics programs, complementing the academic integrity and missions of the member institutions. Each of the nine institutions offer a unique blend of academic and athletic tradition. Progressive in its approach to its more than 3,500 student athletes, America East recognizes champions in each of its 21 sports
