CAMBRIDGE, Mass. -- The America East Conference proudly announced today that it has agreed to a corporate partnership with Geico, the United States' third largest private auto insurer. Geico will be designated as the "Official Car Insurance Company of the America East Conference" and will also serve as a presenting sponsor of all televised basketball games produced by the conference. The company will also have a presence at the 2009 America East Men's Basketball championship game, which will take place on Saturday, March 14 on ESPN2.“GEICO is thrilled to be partnering with America East,” said Troy Miller, President of Division ONE Sports, the agency that represents the auto insurance giant. “America East and its member institutions are exactly the type of partners we prefer to work with and we could not be happier about this agreement.”America East Television will produce approximately 20 games during the 2008-09 season, which will air throughout the Northeast and Mid-Atlantic regions on several networks, including Comcast Sports Net, MASN, MSG and NESN. “America East is proud to announce that it's adding GEICO to its growing list of corporate partners,” said Eric Reddy, Director of Sales for the Conference. “GEICO has continuously showed its support of college athletics in the past and we are excited to be working with them.”Geico, a subsidiary of Berkshire Hathaway Group, is the fastest-growing major auto insurer in the U.S., with policies-in-force growth of 8.8 percent in 2007. The company insures more than 14.4 million vehicles nationwide.Over the past 20 years, America East has evolved into one of the most comprehensive NCAA Division I conferences with a commitment to broad-based, competitive athletics programs, complementing the academic integrity and missions of the member institutions. Each of the nine institutions offer a unique blend of academic and athletic tradition. Progressive in its approach to its more than 3,500 student athletes, America East recognizes champions in each of its 21 sports
